MEMBERSHIP GROWTH & CULTURAL COMPETENCY STRATEGIC PILLAR

GOAL #1: DIVERSIFY AND INCREASE OUR CHARTER PARTNERS AND IMPROVE SCHOOL-BASED RELATIONSHIPS

Strategy #1: Increase solicitation of non-religious charter partners
- Measure #1: Prospect list of new charter partners developed and maintained in each service community
  - Prospect list developed in both districts and updated at least annually
- Measure #2: Presentation teams and materials identified and developed for each organization that are targeted and tailored
- Measure #3: Achieve at least one non-religious charter partner in each community we serve
  - Started 20 new Scout and/or Exploring units, representing an 11% growth and improving our service to rural areas within our Council territory
Strategy #2: Improve Scouting's sales pitch to school districts and boards
- Measure #1: Deliver Report to the School Board presentations in each school district we serve
  - Fretwell Educator awards presented to an educator in each of the fifteen school districts we serve. Award presented at school board meetings and a report on Scouting in the district provided
- Measure #2: Meet annually with each school district superintendent and increase the number of school principal visits
  - Each School District Superintendent or designee met with annually
- Measure #3: School access for recruitment improved and tracked
  - South Carolina Senate Bill 969 took effect July 1, 2023; helping to improve school access during the fall

Strategy #1: Utilizing National and local resources develop a year-round marketing plan
- Measure #1: Council marketing committee established and meets regularly
  - A Council Marketing Committee was established, and improvements were made to our social media and newsletters based on volunteer feedback
- Measure #2: Local unit marketing needs identified through surveying and unit marketing materials readily available
- Measure #3: Annual marketing objectives identified and system for tracking marketing impressions established
  - Council Marketing Plan approved by Executive Board
Strategy #2: Increase presence at community events and festivals throughout council
- Measure #1: Develop and maintain calendar of events and seek diverse volunteers that reflect the community to promote Scouting at each event.
- Measure #2: Create and maintain one or more "booth kits"

Strategy #1: Each unit has an active and engaged New Member Coordinator
- Measure #1: New Member Coordinators engaged year round
- Measure #2: New member onboarding improved based on unit and New member coordinator feedback
- Measure #3: Incentives established for becoming a New Member Coordinator
Strategy #2: Improve communication between units and Districts/Council to identify unit issues sooner
- Measure #1: Unit commissioner assessments considered and incorporated in unit recruitment/retention plans
- Measure #2: Increase attendance at Roundtables by improving program
- Measure #3: Increased engagement of NESA, District & Council members in recruitment efforts
Strategy #3: Utilizing National and local resources develop a year-round membership plan focused on achieving and exceeding National minimum standards
- Measure #1: Grow market share to 3.5% (2% min. standard)
  - For the second year in a row served at least 2.5% market share
- Measure #2: Increase member retention to 62% (62% min. standard)
  - For the second year in a row retained over 65% of youth members
- Measure #3: Increase gender diversity to 35% (10% min. standard)
  - Increased gender diversity to 19.18%
- Measure #4: Increase ethnic diversity to 27%
  - Improved ethnic diversity to 23.81%